K6 Case Study
By using Facebook ads and copywriting we were able to gain 4.88 ROAS, increase direct purchases and create more traffic to their website.
We tried numerous interests, some more precise than others, but we’ve seen the best results by going broad & targeting the largest audience possible. This allowed us to reach people that were most likely not targeted by competing brands.
When you are advertising for a single product, we recommend trying dynamic creative optimization once you know which of your creatives are working best. We’ve seen those ads perform better in the long term which allows your brand to generate more consistent sales.
CBO’s are almost the new rule. In the past 2 years, we’ve seen that CBO’s had been performing much better than ad set budget optimization. For Reyjin, it was a no-brainer to use CBO in order to allow us to act quickly & focus on A/B testing.
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