ZooFest

Client
ZooFest, Montreal

Services
Facebook Ads & Google Ads, Social Media Management

Year
2019

Zoofest is an annual festival held each July in Montreal featuring comedy, theatre, and musical performances.

The organizers wanted to appeal to 18-35 year old audiences – most of our friends hadn’t heard of it yet. So our mission was clear: bring them maximum visibility while still generating consistently strong sales. 

Luckily, with our experience in social media management, design, SEO, and PPC ads, we were ready for the challenge.

HOW WE DID IT

01. Social Media Management

We took charge of their social media accounts and began posting highly shareable branded content on a consistent schedule. We even kept up on memes to stay current and relevant with our posts.

02. Facebook & Instagram Ads

We ran ads on Facebook and Instagram to promote the event, as well as to sell tickets. This is where great copywriting and design played a huge part in the campaign’s success.

03. SEO Optimization

Our skills in SEO Optimization helped us to create pages that increased their website traffic and kept users online longer.

THE RESULT

WOur best ads had a $0.10 cost per click
70% engagement rate with a total advertising reach: 82,349
806,846 impressions

THE TAKEAWAY

Creativity

Be creative with your images. We really flexed our creative muscles with Zoofest and were able to create some amazing, funky, on brand images for use in their advertising and social media campaigns.

Audience

Focus on your audience and learn as much as you can about them. Digging into audience research is super essential. We found out as much as we possibly could about their ideal customer in order to raise awareness for the festival and also reach people who are likely to purchase tickets.

Testing

Lookalike audiences are great for scaling. For maximum reach, we used lookalike audiences to reach even more people with similar behaviors and interests to the ones that we were already targeting. The result was amazing and our total reach exceeded 82K.

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