Client
Mozart, London, UK
Services
Facebook & Google Ads Management
Year
2019
MozArt Supplies is an art supply company based in London, UK. The founders, husband and wife Mozzam and Safeeya, are artists themselves. They understand the unique needs of artists and reflect that in their products, while working with artists around the globe.
Having previously only sold their products on Amazon, they were keen to start social media advertising and to build a community around their brand. Our experience with Facebook and Instagram gave us the edge we needed to get them expanded reach and a great ROI.
HOW WE DID IT
We created viral content
We leveraged the popularity of their mesmerizing drawings and tutorials featuring their products. Video tutorials are highly shareable and easy to interact with, so they served as a great entrance to getting to know the brand.
We focused on customer journey
Our goal was to engage customers and bring them along on a unique customer journey, with different MozArt content at each point. We didn’t stop at the introduction, we created up to 5 different ad types to show to potential customers. This reduced ad fatigue and didn’t oversaturate audiences with the same ad.
We retargeted engaged audiences
We leveraged the popularity of their mesmerizing drawings and tutorials featuring their products. Video tutorials are highly shareable and easy to interact with, so they served as a great entrance to getting to know the brand.
THE RESULT
We were able to help them generate a 3.22X ROI in their first 7 months with over 6 millions impressions.
THE TAKEAWAY
Test your Instagram ads on your profile first
By testing potential ads on the Instagram page as posts, we were able to gauge the interest and engagement of each post and use that information to take into consideration. This way, we were able to avoid posting ads that gave us low engagement. Plus, it’s free!
Content tutorials featuring products make amazing ads
We knew it was a great idea, but we were shocked by how quickly we were able to generate amazing results and pull in new customers with tutorials. Viral and shareable content is king when it comes to building a community around your brand.
Getting engagement helps is a huge help for your ROAS
Because Facebook wants to keep people on Facebook, it works to keep people engaged when they have a good experience. In other words, Facebook will work harder to show your ads to engaged audiences if they have more engagement. Additionally, social proof (likes, comments, etc.) go a long way towards encouraging new users to buy!
