They approached us because they had been doing their ads in the past but wanted to outsource it. They had been growing entirely from Facebook & Instagram ads so they really knew a lot about the platform. They had outsourced to another agency who had done a poor job prior to us. With our expertise in Facebook ads & fashion eCommerce, they knew we had the skills to take them to the next level.
No need to keep all audiences & creatives running. The goal here is to make new tests but keep a minimalist mindset. We want to put all the budget on the best advertising while testing new creatives to find the new winner. It’s like investing, putting all your eggs in one basket is the only true way to grow.
You have to choose that basket carefully, but when you find it, don’t hesitate.
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