Breweries Marketing: 6 Digital Advertising Moves To Win

Are you looking to lift your brewery above the competition and capture the attention of beer lovers everywhere? Have ever tried breweries marketing?

In the dynamic world of breweries marketing, digital advertising offers unique avenues to enhance your visibility and connect more deeply with your target audience. From refining SEO tactics to leveraging influential voices in the culinary sphere, there are several strategic moves that can set you apart.

Here are six powerful digital advertising strategies that are tailored for breweries eager to elevate their brand and market reach.

1. Crafting compelling breweries marketing stories

It takes a lot of time and effort to launch a brewery (and if you’re considering doing so, check out this guide on brewery opening). One critical element you can’t afford to overlook is the marketing. While traditional advertising methods are still useful, make sure you don’t neglect online marketing. If you want to beat the competition, it’s vital that you not only embrace breweries marketing but also do it at a top-tier level.

Storytelling through a content series is one move that can set your brewery apart. This approach can encapsulate everything from the brewing process to the passionate people behind each pint. 

Here are some ideas for telling your brewery’s story online:

  • Create Brewmaster Diaries. Share videos or blogs featuring your brewmaster’s insights on crafting unique flavours.
  • Showcase Customer Stories. Highlight customer testimonials or feature stories showing how your beer fits into various life celebrations.
  • Provide Behind-the-Scenes Tours. Offer virtual tours that showcase the intricacies of your brewing process.

By consistently delivering engaging content through storytelling, you not only build brand loyalty but also keep enthusiasts coming back for more.

2. Unleashing the power of geo-targeting

Geo-targeting isn’t just a tool; it’s your brewery’s ticket to local dominance. This strategy promotes your brand directly to potential customers situated in specific locales – right where one can almost smell the hops from their back porch.

Here are some ideas:

  • Local Festivals. Pinpoint ads around local events. Just imagine how effective an ad popping up on smartphones during a regional beer festival would be, for example.
  • Seasonal Promotions. Customize offers based on local holidays or weather conditions.
  • Community Engagement. Spotlight community involvement or local sourcing in your ads.

By focusing on geo-specific campaigns, breweries effectively connect with their immediate consumer base, fostering both loyalty and direct engagement. It’s not just about being seen; it’s about being seen by the right people at the optimum time.

3. Leveraging influencer collabs

Aligning with influencers in the food and beverage space can significantly amplify your brand’s visibility and credibility. This approach taps into an existing fan base that trusts their opinions on quality sips.

You could:

  • Partner with local culinary influencers to create content around beer-pairing dinners or recipe creation.
  • Encourage well-followed beer enthusiasts to review your offerings.
  • Team up with influencers for live events, where they can engage directly with fans over a pint of your best brew.

This strategy not only widens your reach but also enhances authenticity, as recommendations from trusted sources often translate into loyal customers.

4. Mastering SEO for breweries marketing

To ensure your brewery stands out online, mastering SEO is crucial. This ensures that when potential patrons are searching for the best local brews, your name tops the list.

Make sure you utilize:

  • Keyword Optimization. Use beer-related keywords that prospective customers might search for, such as “craft beer near me” or “best IPA in (Your City).”
  • Local SEO. Optimize your Google My Business listing to enhance visibility in local search results.
  • Content Richness. Regularly update your website with informative and engaging content like brewing guides or industry insights.

By enhancing your SEO efforts, you not only increase website traffic but also improve the quality of that traffic – reaching those who are already looking for what you offer.

5. Utilizing email marketing

Email marketing remains a potent tool for directly communicating with your audience and keeping them engaged with your brewery’s updates and offerings.

You could:

  • Send out monthly newsletters to share new releases, upcoming events, or brewing tips.
  • Provide special discounts or early access to new brews exclusively to email subscribers.
  • Segment your list and tailor emails based on customers’ previous purchases or preferences.

By consistently delivering valuable content through emails, you not only sustain interest but also cultivate a community of enthusiasts who look forward to hearing from you. This approach boosts customer retention and encourages repeat business.

6. Harnessing the power of retargeting ads

Lastly, retargeting ads are a strategic way to reel back in those who’ve shown interest but haven’t yet committed to a purchase. This method keeps your brewery top-of-mind and encourages potential customers to return. 


  • Target users who have left items in their online cart with reminders or special offers.
  • Display ads to people who visited specific pages of your site, such as your shop or upcoming events.
  • Offer discounts or exclusive content to users who have engaged with previous ads but didn’t convert.

By deploying retargeting strategies, you effectively increase conversion rates by reminding interested parties why they considered your brewery in the first place. In turn, along with the other digital advertising moves listed here, you can elevate your brewery beyond the competition.

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