SEO can bring you constant sales when all other marketing channels fail. A strong SEO strategy is one of the most robust source of sales your brand can build on. With great opportunities comes strong competition but it doesn’t mean you should shy away from it.
With strong SEO, your website will be found naturally by people looking for your product or service. In other words, you will attract people with a purchasing intent rather than wandering aimlessly on the internet. The way it works is simple – Google crawls your website and indexes your content with its metal title and description.
We’ve helped a lot of companies grow their organic results and every time they’ve been extremely happy with the investment. It’s why we took the time to write an article on the importance of SEO in your marketing ecosystem.
#1 – Growing revenue with SEO
It’s no surprise that the goal of a strong SEO strategy is to make your investment profitable. The logic is the following: with more traffic, you will get more sales. The missing ingredients are obviously amazingly written content and a strong backlink strategy.
Your first option would be to take care of it yourself. You will need to optimize your website for technical SEO & conversions. It means having a fully responsive and fast loading website proving a good customer experience. The second option for your SEO strategy is to work with an SEO agency. You should select the expert based on their website. If you found them through a Google search – they most likely are well versed in the SEO world. They should help with keyword research, content writing, SEO optimization and constant optimization.
#2 – Constant organic traffic
Organic traffic is the result of a very robust SEO strategy. The more content you create, the more keywords you rank for and thus the more website visits you receive. This organic traffic builds constant brand awareness and relationships with potential customers. Your role is to create content that creates value for customers.
Your SEO strategy can help your site attract more organic visitors, which means more leads and sales opportunities. By creating relevant content, you can increase the likelihood that search engine users will find your site. Your end goal should be to create value because it’s when your organic traffic from SEO will really blow up.
#3 – Building authority with an SEO strategy
Search engine optimization (SEO) is an important tool for building trust and credibility. By optimizing your site for search engines, businesses can create content addressing their target audience’s specific needs and interests. Optimizing content allows businesses to rank higher in search results, giving them increased visibility and authority among potential customers.
Additionally, your SEO strategy should focus on making your website better. Google rewards websites with the best experience and most useful content. In other words, to rank on Google you will have to improve your website naturally. The better your content and website, the more authoritative websites will link back to yours.
#4 – Understanding customers
Understanding what matters most to consumers is a crucial aspect of search engine optimization (SEO). You should analyze data from search engine results and user feedback to refine content. From this data, your targeting specific audiences, and positioning products and services in ways that resonate with customers.
By spending more time to understand what keywords your customers search, you can better understand their motivations. You will also be able to see the type of content customers prefer based on their search rankings. You can even pay attention to your competitors and understand why they might get better results than you.
#5 – Improve your UX
Your SEO strategy needs to integrate the user experience. In reality, the better their experience with your website and the longer they will stay on your website. Google sees that your website has great engagement and rewards you with better rankings. In other words, SEO will push you to create a better experience to your customers.
In turn, this customer experience will bring you more SEO traffic and revenue. Beyond this, it will help you create more authority in your industry by improving your image. Remember that online, all people see is your social media and website. In order to convince them, you must care about every single detail of your brand.
#6 – SEO strategy buying cycle
Your SEO strategy will appear at the end of the buying cycle when customer’s are either ready to buy or comparing options. Hence why you should split your content between awareness and conversions. By spending time to create content different stages, you will get to learn more about your customers to use in your sales strategy.
For instance, you can create an article explaining why people need running shoes. On the flip side, you can create another article explaining why your running shoes are the best. As you can see, the first article creates a need and the second one sells your solution.
Who said SEO strategy?
A well made SEO strategy is a powerful tool for businesses. It can help drive organic traffic, revenue and authority in your industry. Additionally, it pushes you to learn more about your customers and what they care about while improving your whole company. As you can see, investing in SEO doesn’t only affect your short bottom line but also your strategic decisions. Getting your content to rank takes time, effort and energy but with the right SEO expert you can be well on your way to success.