With billions of users, WhatsApp is a goldmine for businesses, but managing hundreds of conversations manually is a recipe for burnout. That’s where WhatsApp automation enters the scene, changing the game for how businesses talk to their customers. In practical terms, this means you can answer questions, run campaigns, and guide sales without being tied to your phone. It frees up your team to handle the conversations that truly require a human touch.
But let’s be honest: picking the right tool from a sea of options feels overwhelming. A great platform can accelerate your growth, while the wrong one just creates headaches. To cut through the noise, we’ve put together a list of 10 solid WhatsApp automation tools to help you get the job done.
1. Kommo
Think of Kommo as a CRM that lives inside your messaging apps. Its big idea is “messaging-powered sales,” designed to turn initial chats into lasting customer relationships. It’s a strong choice for teams who use messaging as their main sales and support channel.
As an official WhatsApp Business Partner, the integration is seamless, pulling all your conversations from different platforms into one clean inbox. This way, your team has the full context of every customer interaction, all in one place.
Key features and advantages:
- A single inbox for everything: Pull chats from WhatsApp, Instagram, and more into one place so nothing gets missed.
- Visual sales pipeline: Track every lead’s journey on a drag-and-drop board. You can even automate follow-ups so your team doesn’t have to.
- Code-free chatbot builder: Design a bot to handle common questions, qualify leads, or offer support after hours, all without writing a line of code.
- Smarter team collaboration: Assign chats to the right person, leave internal notes for context, and see how your team is performing.
- Clear analytics: Get straight-forward reports on response times and sales figures to see what’s working and what’s not.
- Lead scoring: Automatically qualify and prioritize leads based on their engagement and data to focus on the hottest prospects.
- Powerful mobile app: Manage your entire sales pipeline, communicate with customers, and collaborate with your team from a full-featured mobile app for iOS and Android.
- Customizable dashboards: Tailor your dashboard with widgets to display the key metrics and data that matter most to your business at a glance.
Pricing:
- Free trial: Yes, 14-day free trial.
- Free version: No.
- Cost: Starts at $15/user/month (Base plan). The Advanced plan is $25/user/month, and Enterprise is $45/user/month.
2. JivoChat
JivoChat operates as an all-in-one business messenger, designed to manage conversations from live chat, phone, email, social media, and WhatsApp in a single place. It’s made for teams that want to offer customers multiple ways to get in touch and manage it all from one app.
The platform is known for being easy to use, letting you handle WhatsApp chats with the same workflow you use for other channels. This consistency makes training your team much simpler.
Key features and advantages:
- Turn visitors into leads: Use the omnichannel website widget to let visitors contact you on their preferred channel, including WhatsApp.
- Connects to your CRM: Automatically saves chat logs and customer details to your existing CRM.
- Faster replies: Use canned responses for common questions to save time and keep your answers consistent.
- See who’s on your site: Monitor website visitors in real-time and start a conversation proactively.
- Performance reports: Track agent activity and chat ratings to improve your service quality.
Pricing:
- Free trial: Yes, a 14-day Pro trial is included.
- Free version: Yes, a basic plan for up to 5 agents is available.
- Cost: The Professional plan starts at $19/agent/month (billed annually).
3. MessageBird
MessageBird is built for bigger operations and those who want deep customization. It’s an omnichannel platform that connects you with customers through SMS, Voice, and a variety of chat apps, including WhatsApp.
Its real power lies in its flexible API, giving developers the tools to build complex and scalable communication systems. If you need to handle a high volume of messages or create very specific workflows, MessageBird is a solid candidate.
Key features and advantages:
- Visual flow builder: Map out entire conversation flows for surveys, bots, and automated sequences without code.
- Centralized inbox: Manage all your customer conversations from a single dashboard with smart routing to get chats to the right people.
- Built for high volume: Engineered to reliably send marketing campaigns and notifications to thousands of users at once.
- Beyond chat: Combine WhatsApp automation with SMS and Voice channels for a complete communication strategy.
- Developer-first API: Great documentation and tools for developers building custom solutions.
Pricing:
- Free trial: Yes, a free test environment with credits.
- Free version: Yes, a “Bootstrap” plan with limited contacts.
- Cost: Mostly pay-as-you-go, based on message volume. Custom plans are available for enterprise needs.
4. WATI
WATI cuts out the noise by focusing entirely on the WhatsApp Business API. This specialization means it offers a deep set of features specifically for WhatsApp sales, marketing, and support.
It provides a secure and compliant platform. It’s a good fit for businesses of all sizes, from those just starting with WhatsApp to larger teams needing advanced WhatsApp automation and integrations.
Key features and advantages:
- Shared team inbox: Let multiple agents handle chats from one number, assigning conversations, and adding private notes.
- Simple chatbot builder: Create a bot to greet customers, answer FAQs, and direct inquiries to the right person.
- Broadcast messaging: Send targeted campaigns to opted-in contact lists.
- Key integrations: Connects directly with Shopify, WooCommerce, Zoho, and other popular tools.
- API access: For businesses that need to link WATI with their internal systems.
Pricing:
- Free trial: Yes, 7-day free trial.
- Free version: No.
- Cost: Starts at $49/month (Growth plan) for 5 agents. The Pro plan is $99/month. WhatsApp’s conversation fees also apply.
5. SleekFlow
SleekFlow is all about turning conversations into sales, making it a favorite for e-commerce brands. It’s a social commerce platform that brings messages from WhatsApp, Instagram, and more into a central inbox.
Its strengths are features designed to drive revenue directly from the chat. You can share product catalogs, send payment links, and automate order updates, creating a smooth buying journey for customers.
Key features and advantages:
- Built for social commerce: Tools designed for selling in chat, like product catalogs and one-click payment links.
- All messages in one place: An omnichannel inbox to provide a consistent customer experience.
- Smart automation: Create rules to assign conversations to specific sales reps or route inquiries automatically.
- Broadcast campaigns: Send personalized marketing messages to segmented lists on WhatsApp and other channels.
- Sales analytics: Track sales performance and team productivity right from the dashboard.
Pricing:
- Free trial: Available upon request.
- Free version: Yes, a free “Startup” plan with limited contacts.
- Cost: Paid plans start at $149/month for the Pro plan (billed annually).
6. Twilio
Twilio is less of a ready-made tool and more of a powerful box of LEGOs for developers. It’s a leading communications platform (CPaaS) that provides the APIs to build almost any communication feature imaginable, including for WhatsApp.
This approach offers incredible flexibility but requires a developer to bring it to life. It’s the choice for companies that want to build a completely custom WhatsApp automation solution from the ground up.
Key features and advantages:
- Complete flexibility: The API gives you full control to build anything from simple notification systems to advanced AI chatbots.
- Global scale: Reliable connectivity to send and receive WhatsApp messages nearly anywhere in the world.
- Programmable everything: A few lines of code are all it takes to send messages or set up automated responses.
- Twilio Studio: A visual builder that lets non-developers create communication flows, bridging the gap between technical and non-technical teams.
- Vast ecosystem: Integrates with thousands of other tools, acting as a central hub for communications.
Pricing:
- Free trial: Yes, with free credits to test the platform.
- Free version: No.
- Cost: A pay-as-you-go model. You pay a tiny fee per message, plus WhatsApp’s own conversation-based fees.
7. Trengo
The core idea behind Trengo is making teamwork on customer communication seamless. It’s a smart omnichannel platform that brings email, social media, voice, and WhatsApp into one shared inbox.
Trengo shines in its ability to streamline both external and internal workflows. It’s not just about talking to customers; it’s about making sure your team has the tools to do it efficiently.
Key features and advantages:
- A true team inbox: All conversations from every channel land in one place, ready to be assigned or discussed internally by the team.
- Flowbot builder: Automate conversations on WhatsApp with a no-code bot that can collect info and route customers.
- Workflow rules: Set up rules to handle repetitive tasks like tagging chats or sending auto-replies.
- Internal knowledge base: Build a help center for your own team so they can find answers quickly and provide consistent support.
- All-in-one website widget: Let visitors choose how to contact you—live chat or WhatsApp—from a single widget.
Pricing:
- Free trial: Yes, 14-day free trial.
- Free version: No.
- Cost: Trengo now uses a usage-based model. Plans are priced based on conversation volume per month, not just per user. This scales with your business but requires a good estimate of your usage.
8. Respond.io
When your message volume starts to get serious, a tool like Respond.io becomes essential. It’s a business messaging platform designed for teams that need to manage conversations at scale.
It connects a wide range of messaging apps into a single interface and is built for larger teams and enterprises. Its powerful capabilities for WhatsApp automation allow for sophisticated workflows that connect with your existing business systems.
Key features and advantages:
- Advanced routing: Create smart workflows to automatically route chats to the right agent or team based on your rules.
- Unified customer profiles: Merges contact details from different channels into a single view of the customer.
- Broadcast and drip campaigns: Send targeted broadcasts or set up automated drip campaigns on WhatsApp for lead nurturing.
- Manager-level dashboards: Get detailed reports on team performance, conversation loads, and resolution times.
- Developer-friendly tools: A robust API and webhooks for deep integrations.
Pricing:
- Free trial: Yes.
- Free version: Yes, a free plan for small teams (up to 100 contacts).
- Cost: The Team plan starts at $79/month (billed annually). The Pro plan starts at $249/month (billed annually).
9. Zoko
Zoko is another strong contender in the WhatsApp commerce space, with a laser focus on helping you sell directly in the chat. This makes it an excellent choice for direct-to-consumer (D2C) brands.
It gives your whole team access to a single WhatsApp number and provides all the tools needed to make the sales process frictionless, from browsing products to completing the order.
Key features and advantages:
- One number for the whole team: A shared inbox to manage all customer chats collaboratively.
- Shop and buy in the chat: Send product catalogs and take orders without making the customer leave WhatsApp.
- Easy broadcast promotions: Send offers and new arrival alerts to your customer list.
- Automated alerts: Reduce lost sales with automated abandoned cart reminders and cash-on-delivery (COD) confirmations.
- User-friendly design: Known for a clean and simple interface that anyone can use.
Pricing:
- Free trial: Yes, 7-day free trial.
- Free version: No.
- Cost: Starts at $34.99/month (Starter plan), plus WhatsApp’s per-conversation fees.
10. Interakt
Built by Jio Haptik, Interakt’s goal is to make the official WhatsApp API accessible and affordable for small to medium-sized businesses. It packs a powerful set of features into a user-friendly platform.
Its main draw is providing effective WhatsApp automation without a hefty price tag. It includes a shared inbox, notification tools, and great e-commerce integrations.
Key features and advantages:
- Shared inbox for your team: Lets multiple agents reply to customers from one shared WhatsApp number.
- Automated notifications: Keep customers updated with automated order confirmations, shipping alerts, and more.
- Smart contact management: Segment your contacts into smart lists for more targeted and relevant campaigns.
- Green Tick support: Helps eligible businesses get the official green checkmark on their WhatsApp profile for added credibility.
- Deep Shopify integration: Perfect for e-commerce, with automated abandoned cart reminders and order updates.
Pricing:
- Free trial: Yes, 14-day free trial.
- Free version: No.
- Cost: Starts around $12/month (₹999), making it one of the most competitively priced options.