AI won’t create perfect content or strategy for you. Sometimes the writing will be imperfect, and the analytics will be superficial. But it will definitely save time on monitoring, generating ideas, and planning publications.
Artificial intelligence can suggest headlines, write articles, and even summarize the text. By the way, if you need help with the latter, you can use a tool by Textero easily and quickly. This saves a lot of time, as AI takes over the routine part of the work.
Personalizing AI content creation for your audience
If you have an online store, a neural network can analyze which products users view most often and offer them posts about products that might interest them. AI for paid advertising, like HubSpot, can help personalize email newsletters and posts.
Useful services:
- HubSpot — marketing automation with personalization features.
- Sailthru — personalization of content and email marketing based on user data.
Automation of planning and publications
Constant publication of content is the key to success. But it is difficult to remember all the platforms. Neural networks can not only plan publications based on the analysis of user activity, but also automatically post them at the best time.
Example: Buffer is one of the AI social media tools that can plan publications for a week in advance, and it will tell you when it is best to publish content so that it gets maximum attention. The Later tool analyzes the activity of subscribers and recommends the best time to publish posts.
Useful services:
- Buffer – a tool for planning posts on social networks.
- Later – planning and analyzing publications on social networks.
Content performance analysis
To understand what works best and what needs improvement, it is important to analyze data regularly. Neural networks help evaluate results: which posts get more clicks, views, or engagement, and what improvements can be made.
Example: Using Google Analytics and AI tools for content analysis, such as ContentSquare, you can understand what attracts more audience attention and how to improve user interaction. Hotjar helps track how users behave on your site by analyzing their actions.
Useful services:
- Google Analytics — analyze website traffic.
- Hotjar — analyze user behavior on the site.
- ContentSquare — analyze user interaction with content.
AI for scaling your social media captions and paid content
Buffer
What it can do:
Plan publications, choose optimal time and hashtags. It offers AI-generated captions and ideas for posts and automates reports.
Pros:
- Recommendations for publication time and format.
- Simple interface for beginners.
- Team collaboration.
Cons:
- Limited features for complex campaigns.
- Lots of manual settings.
- Full analytics are only available in the premium plan.
Cost:
- Basic: $15/month (1 social network account).
- Premium: $99/month (unlimited accounts, analytics, advanced integrations).
What it can do:
Audiense is an expert in audience analysis. AI studies social networks to understand who your customers are, what topics they are interested in, and how to motivate them. The service finds suitable users and groups for targeted interaction. It also evaluates brand reputation and helps respond to negativity.
Pros:
- Deep audience analysis (age, interests, behavior).
- Automates the search for target users and communities.
- Allows you to monitor and improve your brand reputation.
Cons:
- High cost: more suitable for large companies.
- A bit difficult for beginners – requires analytical skills.
- Not all social networks are supported in the basic plan.
Cost:
- Free mode (but with limited functions).
- Premium: Full access to the service for a one-time purchase of the plan for $199.
What it can do:
Monitoring brand mentions, competitors, and trends in real time. Identifies opinion leaders, analyzes audience sentiment, and helps adjust campaigns.
Pros:
- Tracking mentions and competitors in social networks, news, and blogs.
- Identification of influential users for strategic interactions.
- Evaluation of the emotional background of discussions (PR-salvation in a crisis).
Cons:
- The main functions are available only in the premium plan.
- Sometimes filters give inconsistent data.
- Overloaded with functions for small businesses.
Cost:
- Basic plan: $49/month (up to 10 keywords).
- Premium: from $299/month (advanced monitoring and analytics).
What it can do:
Analyzes millions of messages, identifying trends, sentiments, and threats. Helps plan campaigns and respond to criticism instantly.
Pros:
- Processes big data for deep insights.
- Supports teamwork (task delegation).
- Quick response to negative reviews.
Cons:
- Expensive: only suitable for companies with a large budget.
- Requires training – the interface is overloaded.
- Difficult to master for beginners.
Cost:
- Unfortunately, I did not find published prices for tariffs anywhere during the test.
What it can do:
Automation of design for social networks. Generates banners, posts, and visuals based on text. Uses open sources for images to avoid legal risks.
Pros:
- Create visual content without design skills.
- Templates for different platforms (Instagram, Facebook, etc.).
- Saves up to 70% of time on graphics.
Cons:
- Quality depends on algorithms (sometimes low resolution).
- Limited customization for advanced users.
- Advanced features are paid.
Cost:
- Free (basic features).
- Premium: from $19/month (advanced templates, more features).
What it can do:
Manage multiple accounts from a single panel. Monitors messages, comments and responses, generating performance reports.
Pros:
- Centralized dashboard for all social networks.
- Automatic comment filtering and audience segmentation.
- Advanced engagement analytics.
Cons:
- High cost.
- Complex access rights setup.
- Minimal templates for customization.
Cost:
- Basic: $49/month (up to 5 accounts).
- Corporate plans: from $500/month (for large teams and projects).
As you can see, you can work with social media content more effectively if you use the right AI tools.