Whether you’re offering marketing, design, or development services, at some point a client is going to ask for SEO. If you or a team member isn’t an SEO expert, you’re going to run into problems if you try to tackle the practice by yourself. SEO is complicated and it’s also constantly changing. To deliver the processes your client wants, it’s typically best to turn to an SEO reseller.
What’s an SEO reseller? The premise is pretty straightforward; an SEO reseller white labels its services to other businesses. In other words, you get an SEO team without having to hire and train additional personnel, the reseller takes care of everything, and you get all of the benefits.
If you’re still not sure if working with an SEO reseller is the right move for you. Here’s a look at some of the additional benefits.
Benefits of Partnering with an SEO Reseller
You already know some of the benefits like saving money while also seeing an improvement in search engine rankings. However, there are additional benefits that often make it worth your time to partner with a reseller.
You Can Focus on Your Core Services
Since you’re considering working with a reseller this means SEO isn’t one of your core services. Don’t worry. There’s nothing wrong with only having a general understanding of SEO. If you at least know what SEO is and why it’s important, you’re doing better than a lot of other people.
Search engine optimization (SEO) involves finding and using high-ranking keywords and getting backlinks. Yes, some words rank higher than others in Google’s search results. Backlinks are also vital when you want your website/page to rank at least in the top ten results.
Finding keywords can be easy, though this does depend a lot on the niche. For example, it’s pretty easy to find high-ranking keywords for ‘find a plumber’ but it’s a little more difficult when you’re in a specialty niche like tennis shoes for seeing-eye horses. Yes, there is a niche for miniature seeing-eye ponies.
Getting backlinks is a little more difficult. This involves finding a reputable site and convincing them to link to your site. You can also create backlinks by linking your site to another one.
Instead of ignoring your core services like web design or development, you can partner with an SEO reseller. The reseller will take care of the SEO aspect so you can focus on the services you’re great at providing.
Services are Scalable
You can probably come up with ten authoritative backlinks for a client when you’re given enough time. However, what are you going to do if your client wants 100 or more? There are only so many all-nighters you and your team can handle. Even asking your staff to work overtime once or twice on a project is probably going to cause some grumbling in the office.
An SEO reseller doesn’t need to pull double shifts to successfully complete a large project. This is what they’re trained for and have experience accomplishing. Whether you only need a few keywords and backlinks or 1,000s, an SEO reseller can scale their services to meet your needs.
Find Experts in Any Niche
Regardless of the niche, you can find SEO resellers with plenty of experience. This means if your client’s niche is a little esoteric, you’re not panicking while trying to learn a little more about their specialty.
When a client is in a little-known niche, you may be tempted to turn down their project. This is understandable. After all, you don’t have the time to go back to school. However, you can easily accept these jobs with help from an SEO reseller. This means more profits and an increase in five-star reviews for your business.
Access to On-Demand Services
If you’re constantly dealing with SEO, it may make sense to hire a contractor. You can pay the contractor an hourly wage or by the project.
However, not every business needs SEO on a daily, weekly, or even monthly basis. If this describes your company then hiring a full-time SEO expert is a waste of your money and their time. Your SEO expert will spend a large chunk of their time bored and waiting for you to send a project their way.
Since most design, marketing, and development services have a limited need for SEO, a reseller is often the ideal solution. Most SEO resellers offer a variety of payment structures. This means you can pick the one that best fits your needs.
For example, you can pay on a project-to-project basis or a monthly fee. Since most Seo resellers aren’t subscription-based services, you don’t have to worry about paying for something you’re not using. You only pay when you need SEO.
Potential Risks with SEO Resellers
While there are plenty of reasons to work with an SEO reseller, there are a couple of potential risks. The reseller may feel pressured to deliver prompt results and this can lead to bad links. A poor link can trigger Google’s algorithm and this means the site is red flagged. A red flag can do more than warn organic traffic away, it can also result in the site being blocked.
Google does provide a solution if a bad link slips by. The Disavow Tool lets you flag a suspect link. This can help prevent the site from being blocked while you work to correct the issue.
If your client learns you’re working with an SEO reseller they may think you’re simply a middleman, instead of a design, marketing, or development service. If this gets out on review pages and discussion boards, it can be detrimental to your brand.
Being upfront about working with an SEO reseller can help prevent this misunderstanding. You may also need to remind the client of the services you provide. This is usually enough to clarify the reason the SEO work is being performed by a reseller.
Take Advantage of the Services Offered By an SEO Reseller
Unless you have abundant spare time and access to an employee with in-depth SEO knowledge, collaborating with an expert is not just advisable; it’s essential. An SEO reseller brings to the table a wealth of experience and a deep understanding of best practices tailored to various niches, ensuring that your projects not only meet but exceed your customers’ expectations.
By partnering with an SEO reseller, you leverage specialized expertise and industry insights that are crucial for delivering high-quality, effective results