Attracting top creative talent could feel like screaming into the void. It’s more complicated than putting out a job posting and calling it a day. With creative professionals in high demand, it can take time to get noticed by the right people. Web developers and video editors, in particular, have an expected job growth of 15% and 17% by 2026, respectively. You’d be competing with businesses vying for those people too. It’s why you need a recruitment advertising strategy.
So, how do you cut through the noise and stand out to the designers and artists you crave? This is where recruitment advertising that speaks their language comes in.
This article will guide you through how to make interesting and comprehensive recruitment ads to attract those creatives your business deserves. Read on.
Understanding Your Recruitment Advertising Audience
What Motivates Creative Professionals?
Salaries and benefits are critical for any job hunter, but creatives often seek something more profound. They enjoy challenges that test their creativity in their chosen field. These people crave collaborative environments that are open for continuous growth, not just a straightforward nine-to-five.
In that case, it may be wise to work with marketing recruitment agencies that understand what drives creatives to work for certain companies. For one, recruitment services can offer invaluable insights; they’ll help you craft job ads that resonate with creatives and highlight your company’s best aspects. And with their industry expertise, you can produce job ads tailored to attract the very people seeking an environment like yours.
How Do Creatives Consume Information?
The digital age has drawn most people to eye-catching visuals, comprehensive storytelling, and concise messaging instead of overly detailed or vague traditional advertising methods. Creatives consume information differently from most people as they’re able to pick apart elements in media such as job ads.
They especially tend to appreciate well-thought-of and well-crafted job postings that match their passion for art. Thus, if you release a recruitment ad that captures the artist’s essence, these job seekers will be more likely to flock to you.
Crafting Compelling Recruitment Advertising
Now that you understand what makes creatives in the talent market tick, you can start crafting a recruitment ad tailored to their artistic sensibilities. Here’s how to get the word out:
Headline Magic
All job advertisements begin with a headline. It’s the first thing active job seekers spot, so it should be short and punchy to catch attention.
Avoid using bland or overused terms frequently seen in traditional advertising campaigns. Consider headlines like ‘Unleash Your Creativity: Our Design Team is Growing’ or ‘Where Art Meets Innovation: Join Our Creative Force’ to hook talents from your target audience quickly.
Visual Storytelling
As mentioned, creatives, even those who work with words and numbers, appreciate excellent visuals. So, the way you design your job opening ads can showcase your company culture, attracting those who seek those kinds of work environments.
There are a couple of artistic methods you can use for your recruitment advertising efforts. These include:
- Customized templates
- Posters
- Video ads
When incorporating visual elements into your ads, ensure you use high-quality photos, illustrations, or even short video clips that get your point across. The clearer and more concise the info, the better.
Language that Resonates
Generic job descriptions using jargon simply won’t do when recruiting creative professionals, especially if you’re targeting younger generations. Instead, use understandable language that ignites the imagination of your candidate pool.
For instance, the text in your ads should talk about the specific skills you’re looking for and the kind of problems you want them to solve. Also, highlight the opportunities for growth and development. Show job seekers how this role will allow them to hone their craft and take their creativity to the next level.
Beyond the Job Description
Besides the typical job description required in your recruitment advertising efforts, showcase the benefits and opportunities you provide. Remember, creatives are looking for something worthwhile. So, don’t hesitate to talk a bit more about your company’s environment and the people who work there.
Why not include employee testimonials or ‘day in the life’ stories in your ads? These snippets from real people can give candidates a feel for the creative energy they’ll be immersed in when working in your company.
Consider highlighting your company’s diversity as well. Creatives come from all walks of life, and many younger professionals are also seeking inclusive workplaces. Did you know including a diversity score in your job listings can increase applicant interest by a whopping 31%? This statistic highlights how diversity information genuinely matters to today’s job seekers.
Choosing the Right Platforms
After you’ve created your recruitment advert, it’s time to let it loose! However, the platform where you post your recruitment campaign matters, too.
Recruitment services can assist you. They know where creative professionals are actively searching for jobs and where your job ad is likely to get attention. Some of the places where you could find creatives could include:
- Online design communities
- Job boards for creative fields
- Multimedia arts schools
Social media is also a great platform to find artists, especially those catering to designers like Behance or Dribbble. One study suggests that you can utilize a school’s mailing list to reach even the graduates if you’re seeking creatives from universities.
But if you’d like to broaden your scope, social media apps like Facebook, which appeals to 68% of Americans, can also be a useful tool to reach more creative professionals. Hiring a Facebook ads expert or a talent acquisition team with social media savvy can also spread your recruitment marketing campaigns further.
Wrapping Up
Crafting compelling recruitment advertising targeting creatives takes more effort. That said, focus and balance what you’re looking for in a candidate as well as what candidates are looking for from you. Feel free to add creative touches to your ads, too. That way, you can create recruitment advertising that cuts through the noise and attracts the ideal candidate to your team.