Content repurposing is a great strategy for expanding the reach of your content and boosting engagement. By repurposing a piece of content into multiple formats and distributing it across several platforms, you can get more mileage out of your high-quality content. Here are some tips for effectively repurposing your content.
Adjust Content for Different Platforms
When repurposing a piece of content for different platforms, it’s important to tailor it for each platform’s audience and style, which is something a good content writing agency will understand. An in-depth blog post might need to be shortened into a tight social media post, while a short video could be expanded into a slideshow.
- For social media like X and Instagram, distil the key points into tight, engaging posts using visuals and captions. Focus on highlights that will stand out in users’ feeds.
- For LinkedIn, emphasise business insights and data. Use a more professional tone for their audience of workers and executives.
- For YouTube and podcasts, adapt the content into a script or talking points for an explainer video or audio podcast. Add personal narration and polish the language for speaking.
Expand into Multiple Formats
One blog post or video can be adapted into many different content formats, allowing you to get more exposure through various channels.
- Turn blog posts into videos by narrating the post as a script over visuals and graphics. Shorten as needed by highlighting key info.
- Create a presentation slideshow from a report or research paper. Repurpose the main data points, quotes, and images.
- Make an infographic by pulling out essential stats, facts, and takeaways from a report or article. Design for visual impact.
- Extract quotes and lessons from a longform article to create engaging social media posts and graphics.
Strategize Content Reposting Across Channels
Posting repurposed content multiple times across different networks and at different intervals lets you maximise the value from quality content.
- Share social media versions of a blog post when it’s originally published, and re-share it on future relevant days or news hooks.
- Turn a popular post into a weekly series by expanding on the topic across multiple, repurposed posts.
- Re-promote evergreen content like guides and tip lists periodically by refurbishing it with new examples, stats, or insights.
- Update old infographics, videos, and slideshows by switching out imagery and refreshing the information and visuals.
Look for content writing services UK that can do this for you.
Analyse Results
Track engagement across repurposed content to see which platforms and formats perform best. Look at likes, shares, comments, clicks, and conversions to gauge engagement and reach. Double down on formats that get high engagement and try new adaptations for underperforming content. Continually test and optimise to achieve maximum reach with your high-quality content.
Repurposing content takes some work, but it allows you to maximise the time and effort spent creating excellent content. Tailor content for each platform, expand it into multiple formats, repost it across networks, and analyse performance. With smart repurposing, you can extend the reach of your content and boost engagement with target audiences across channels.