The real estate industry is one that’s constantly growing. Research estimates that by the end of 2024, it’ll be worth highs of USD$ 637.80 trillion, to add another almost one trillion by 2028. This is where real estate marketing tools come in.
This is good news for you as a seasoned real estate investor. However, to truly thrive in this growing market, you need the right marketing tools in your belt. This guide is going to introduce a few to help you grow a successful real estate business.
Customer Relationship Management (CRM) Tools
Think about this: you just met a couple at an open house, the Johnsons. They seem interested, but you also have other leads to juggle. How do you stay on top of their inquiries, remember their interests, and show them you care?
Simple. Choose a top real estate CRM and let it do the keeping tabs for you. It stores everything you need to know about your potential clients, all in one place.
Here’s how it can supercharge your real estate marketing tools stack:
Be the Follow-Up Person
Set up reminders to follow up with the Johnsons after the open house. You can personalize your message based on their questions or interests they mentioned.
Never Miss a Birthday (or Anniversary)
A CRM can store important client details like birthdays and anniversaries. A quick email with a personalized touch goes a long way in building relationships. Add this to your real estate marketing tools and you’ll thank us.
Streamline Communication
A proper CRM tool logs all your communication with the client, be it emails, calls, or texts. This makes it super easy to pick up right where you left off.
Social Media Marketing Tools
Did you know that social media is the largest source of quality leads for realtors? Yes. It accounts for about 52% of total traffic. Here are some great ways you can up your real estate social media strategy using these tools.
Content Creation
Social media content creation tools can help you create graphics, videos, and other marketing materials to showcase your business in the best light.
Scheduling and Management
It’s not easy juggling multiple social media platforms at the same time. However, social media marketing tools can create and schedule your content in advance on all platforms. This means a consistent presence and saving precious time.
Engagement and Community Building
A good tool allows you to monitor conversations about relevant hashtags or your brand mentions. This allows you to respond promptly to comments and messages.
Also, you can use these tools to discover trending topics and content ideas in your local real estate market. See what content performs well and use this intel to inform your social media strategy. This ensures your content resonates with your target market.
SEO Tools
Consider that the client is searching online for “bungalows for sale in [your area].” Wouldn’t it be amazing if your real estate website appeared at the top of the search results? That’s what SEO (search engine optimization) makes happen.
By optimizing your website and content, you can increase your website’s visibility and attract organic traffic, which is basically potential clients who are actively searching for your services.
Here’s a breakdown of how SEO tools can help you conquer the search engine game.
Keyword Research
These tools can help you discover what people are searching for online related to real estate in your area. You can see search volume, competition level, and even related keywords to target. A good example of these tools is the Google Keyword Planner.
On-Page Optimization
A good SEO tool helps you optimize your content for target keywords. It provides guidance on title tags and meta descriptions and ensures your website is technically sound for search engines.
Real Estate Competitor Analysis
SEO tools can also help you analyze your competitor’s websites. See which keywords they rank for, what content performs well, and identify opportunities to outrank them in search results.
Email Marketing Tools
Studies show that real estate has the highest email open rate of all industries, with about 26%. You can leverage this number by getting an email tool that allows for a personalized conversation at scale with your clients.
Here’s how befitting email marketing platforms can empower your real estate company:
Segmentation and Targeting
Email marketing tools allow you to segment your audience based on criteria like location preferences, buying stage (buyer vs seller), or property type interests. This enables you to send highly targeted emails that resonate with specific segments of your audience. The result is an increase in engagement and click-through rates.
Automated Workflows
These tools allow you to create automated email drip campaigns triggered by specific user actions. For example, automatically send a welcome series to new subscribers, follow-up emails after open houses, or nurture leads with valuable content based on their interests.
In Closing
Remember, you don’t need every fancy tool out there. Take a look at your real estate investment, see what areas need a boost, and choose the tools that fit your budget and your tech comfort level.