How to Get The Most Out of The Available Tools and Perfect Lead Generation With LinkedIn Automation

With the available automation tools online, lead generation using LinkedIn is easier than ever. Here is what you need to know to get the most out of these tools to scale your lead generation.

Aside from the job search functions, LinkedIn offers features that assist businesses with their marketing campaigns. This article will discuss these features and essential factors when mastering lead generation with LinkedIn automation.

A Complete Guide to LinkedIn Ads Dimensions

LinkedIn Features

With LinkedIn Campaign Manager, you can collect, manage, and process valuable data for your marketing campaign. LinkedIn Premium Business supplements this by giving you access to customizable profile search filters to ensure your efforts reach the right audiences. 

Targeting: 

The scope of campaign targeting encompasses essential factors such as demographics, browsing intent, website engagement, and expressed interests. With their Matched Audience feature, you can work with an existing list of contacts and find leads based on companies, specific contacts, and those who have shown previous interest in your brand. 

Audience management is also made easier by keeping the organization of your prospects in one place. On Matched Audiences, you can 

  • Create, edit, and delete audience groups
  • Share your groups with different ad campaign accounts
  • Check audience status’
  • View interests, locations, jobs, and companies
  • Add member attributes to personalize profiles for later filtering

Measurement: 

LinkedIn Campaign Manager allows you to see the effectiveness of your campaign with detailed information depending on the goal you’re trying to achieve. For example, if you are trying to raise brand awareness, the metrics you should focus on include:

  • Number of clicks on your ad
  • Number of people who viewed your ad
  • Click-through-rate (clicks divided by views)
  • Average engagement (total engagement divided by views), which includes social interactions (likes, comments, and shares)

Campaign Manager also offers Conversion Tracking, another data analytics tool for examining the results of your marketing campaign. Conversion refers to receiving a response to your specific call to action. LinkedIn lets you track these metrics manually, with tags, or with an API bot. If you are trying to drive leads and conversions, the metrics you should focus on include:

  • Number of times someone has taken a relevant action after engaging/seeing your ad
  • The frequency of your ads resulting in conversions on your website
  • The number of leads generated from your ads
  • Cost per lead (amount spent on ads divided by leads)

If the metrics that Campaign Manager offers don’t match your marketing strategy, LinkedIn also allows the use of third-party tracking tools.

Recommendations: 

LinkedIn Campaign Manager also uses campaign-specific and historical data to suggest ideas for improving your outreach and ROI. This is done to help you identify opportunities to optimize your process and adjust to any issues that may come up in your campaign setup. The information the recommendations feature offers includes:

  • Any changes to your current campaign configuration
  • Estimated results if the recommendation is not applied
  • Estimated results and impact on the campaign if recommendation is applied

How to Use LinkedIn for Lead Generation

Lead generation refers to the process of identifying potential customers for a business’s products or services. Marketing campaigns must consider lead generation to grow their brand and gain more clients. To get the most out of LinkedIn and perfect its lead generation tools, familiarize yourself with the following concepts:

Importance of Keywords

Optimizing your sales profile using keywords in your profile allows you to become more searchable. LinkedIn’s algorithm detects the use of keywords to offer your business profile as a suggestion whenever a relevant search is made. The content that LinkedIn looks at when scanning for keywords includes your business summary and reviews. A quick Google search can be beneficial if unsure which keywords best fit your business. 

Data Extraction

Lead scrapers are tools used to scan a profile, copy relevant data (such as contact information), and download the database so you can determine what kind of lead they are and how to begin your outreach. LinkedIn only allows you to use its scraper tool on your own network. However, many third-party tools allow you to go beyond this and gather data from profiles that are more suitable for your lead generation goals.

Lead Generation Automation

LinkedIn offers a feature called Lead Gen Forms which includes a pre-made template that allows people who have interacted with your ad to fill out using information from their profile automatically. 

Using third-party tools also allows for automating the entire lead generation process, rather than manually searching each profile and plugging them into scrubbers.

Outreach Automation

Outreach refers to the communicative contact you make with your leads to pitch your product. Utilizing scrapers, lead generation tools, and outreach automation tools together can be beneficial for scaling your outreach. Tools like Botdog can schedule your messages and automate follow-ups to make contacting leads effortless. 

Key Takeaways

If you are short on time, here is the essential information to take from this article

  • LinkedIn features: The Campaign Manager tool is the most beneficial asset on LinkedIn when generating leads. The features that enhance your marketing campaign include targeting control to ensure you are reaching the right audience with your campaign, measurements for you to track data, and recommendations to help optimize your campaign
  • How to Use LinkedIn for Lead Generation: Perfecting lead generation on LinkedIn involves mastering these four concepts and having them work together to make the process easy and efficient. Enhance your processes by utilizing keywords to appear in relevant searches more frequently, extracting Data to gain the most information to use when choosing and contacting your leads, and automating lead generation and client outreach to save time by reducing the need to manually search through profiles and datasets to find and contact the right leads.

Once you have explored what LinkedIn Campaign Manager has to offer, take a look at the SaaS tools available to scale your opportunity for more clients.

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