Trying to make an impact as a small business in the fashion industry can be tough. With the rise in popularity of fast fashion, you face increasing competition from some of the biggest and most recognizable high street brands. However, there are ways that small fashion companies can make their mark. Google Ads, for instance, is very effective for helping smaller clothing brands stand out. Not only are Google’s shopping ads affordable for small companies, but they also offer many other benefits you might not know about. So, why should small fashion businesses invest in Google Ads?
Product visibility
Small fashion companies can significantly benefit from using Google Shopping Ads, as the platform allows them to showcase a wide range of products while boosting their visibility. When users are scrolling through their feeds, they’re far more likely to engage with visual ads featuring products like vintage hats or unique embroidery designs rather than those with only text. Studies show that 75% of users judge a company’s credibility based on its website design, making it clear that compelling visuals are key to attracting attention and driving click-through rates. Embroidery, in particular, has seen a resurgence in popularity, with the global market for embroidery products steadily growing. Many consumers are now seeking out personalized items, with interest peaking on how to make embroidery designs as a creative and DIY trend. By leveraging both visual and textual content, businesses can effectively tap into this growing market and enhance their advertising success.
In 2023, the global embroidery market was valued at over $9 billion and is expected to continue expanding as consumers increasingly seek personalized, handcrafted items. While text remains an essential component of advertising, Google Ads also accommodates this, allowing businesses to balance both visual and textual content effectively.
Small brands using Google’s shopping ads can incorporate lots of long-tailed keywords, which subsequently boost their chances of showing up in online search results. By using Google for their shopping ads, these brands can potentially occupy numerous advertisement spaces in online search results. This in turn increases their brand exposure and product visibility.
Cost-effective
One of the most attractive benefits of Google Ads, especially for smaller businesses, is that it is a legitimate, cost-effective service. Google Ads offers you full control over how you pay, regardless of your budget. This means for small fashion brands using the service, there’s no minimum amount that they have to spend per month or per ad. Furthermore, Google Ads uses a cost-per-click model, meaning that you only pay money whenever someone clicks on your advert. This is a very effective and budget-friendly method for small fashion businesses, which perhaps don’t have the funds to invest in large advertising campaigns.
Quality
In order to attract customers, you want your ads to be engaging, relevant, and high quality. Google is one of the most recognizable and trusted brands in the world. It makes sense, therefore, that smaller businesses, especially those that are perhaps relatively new, would use this well-established institution. In addition to providing good value for money on its adverts, Google is renowned for creating high-quality, professional content for its clients. This, alongside the brand’s credibility, makes Google Ads a good investment for small fashion businesses.
Targeted
Just like any industry, small fashion businesses want to reach the most relevant customers to their brand. Google Ads enables small companies to target certain audiences based on demographics such as age, location, interests, language, and others. Subsequently, your target audience are more likely to see your adverts, thereby your chances of pulling in new customers is greatly increased. With Google Ads, small fashion stores can focus on the online users who are actively searching for what their brand stocks.
Accurate tracking
A huge advantage that Google Ads can offer small fashion businesses is that it allows them to accurately track how well they are performing. Through data-driven software, Google Ads is able to provide detailed information for small businesses. This allows small businesses to accurately measure factors such as quality score, number of clicks, most effective keywords, number of purchases, and more. By being able to determine which ad campaigns get the most engagement, small fashion brands can quickly establish where to invest.
Conclusion
The fashion industry can be a brutal place for small clothing brands, but Google Ads has lots of advantages that can help. Not only are Google Shopping Ads cost-effective for small fashion businesses, they are of a high quality from a trusted brand, are targeted with precision to reach the desired customer demographic, and allow for measurable results. It is therefore wise for small fashion businesses to invest in Google Ads.