The Patriotism Trend: How Clothing Brands are Capturing the Spirit of Nations

The United States has seen stormy times in recent years. Things have changed in numerous ways, including how we communicate, how we live, and what we dress. However, one thing has never changed: our love for our wonderful country. Through thick and thin, good times and bad, Americans have gathered around the flag to move forward as a nation.

The fashion industry is continuously changing, but over the last few decades, there has been a steady increase in American-made patriotic clothes. More Americans are expressing their opinions about their country and its principles through the clothing and accessories they wear.

Patriotic attire is always in style, and wearing high-quality American-made patriotic clothes distinguishes you from those who pretend to be patriots while wearing foreign-made stuff.

Discover some of the reasons why patriotic attire is growing more fashionable. 

Top Facebook Fashion Ads Tips

A Brief History of Flag Clothing

Wearing flag apparel such as shorts, bikinis, and sunglasses is a relatively new trend. It is also deeply ingrained in American politics and industry, which has motivated various veteran owned clothing companies to produce and manufacture clothing that resonates with patriotism.

According to a brief history of American flag dress, the flag was initially used primarily for military purposes in the late 18th century. It didn’t become popular until after the Civil War. By the late 1800s, new printing technology had produced a flood of patriotic advertisements and merchandise for sale. 

The flag began to take center stage at political rallies and was featured on objects such as beer bottles and soup cans. However, it was not until the 1950s that wearing the flag became fashionable (with the exception of the Fourth of July), most likely due to the United States’ involvement in Korea and Vietnam, which Americans supported and protested by wearing the stars and stripes.

Recently, designers have frequently used the flag to influence their clothing collections. Old Navy’s annual Fourth of July flag shirt has become a summer standard. Following 9/11, several celebrities, including Madonna, wore the flag to show support and unity. Today, clothing retailers dedicate entire sections to flag-inspired clothing.

From ski suits in the winter to swimsuits in the summer, we have a cataclysmic sensory overload of everything kick-ass and awesome about American Flag Clothing. We’re talking fireworks going off during the middle of a Free Bird solo with flocks of bald eagles mating as you eat a funnel cake covered in maple bacon by the handful.

From ski suits in the winter to swimsuits in the summer, people have a cataclysmic sensory overload of everything awesome about American Flag Clothing. Red, white, and blue are popular not only among Americans. Moreover, when the relationship between the United States and Cuba improved in the mid-2010s, clothes inspired by the American flag began to appear across the island nation.

Growing patriotism

Americans are proud people. 85% of US individuals believe themselves to be very patriotic, and 63.9% own an American flag that they proudly display. Despite the current controversial national discourse, patriotism levels have remained relatively stable over the previous decade, and an increasing percentage of Americans desire to display their pride in the country they love.

As America has faced several challenges in the two years following the outbreak, Americans have learned that the principles and freedoms on which the nation was established are the solution, not the problem. The country has recently seen an increase in patriotism, and the number of patriotic Americans is growing.

Proud Americans are outspoken about their country. They enjoy flaunting and expressing their strong views of this country, and patriotic clothing is a common way for us to do so. Whether it’s a USA shirt from Freedom Fatigues’ range of comfy, American-made patriotic shirts or one of Freedom Fatigues’ flag paracord bracelets that display the colors and honor their troops, Americans want to express their national pride on the outside.

Flag attire has a symbolism that transcends current issues and is widespread across the political spectrum. 

All-American Cool

The fashion industry is all about what’s trendy and what looks good. Stylemakers seek to take whatever is fashionable, package it, and offer it to customers. Fashion is a complex process because tastes change constantly, but some styles have remained popular for decades.

From jeans and t-shirts to bomber jackets inspired by the Air Force, American style has become the essence of cool worldwide. People far beyond the borders regard patriotic American symbols as powerful, stylish, and trendy. 

Moreover, Americans have traditionally seen wearing patriotic clothing, such as a sturdy tri-blend heather gray vintage-style flag t-shirt or a comfy, breathable royal blue mesh American flag patch hat, as a fashionable way to display patriotism. 

The look, meaning, and manner in All-American-made patriotic apparel have come to represent everything excellent about their nation and have linked it to their perception of what is fashionable. Besides, the fashion industry has responded by extending the trend.

In the end!

The convergence of fashion and patriotism is an intriguing area that highlights the significant ways in which clothes can transcend functionality and become a statement of identity, pride, and culture. From historical revolutions to contemporary trends, patriotic fashion represents societal beliefs and goals, bringing people together via common symbols and tales. As the industry evolves, it will be fascinating to observe how designers and customers alike continue to explore and reinterpret this complex connection.

Get a free marketing proposal

Our proposal’s are full of creative marketing ideas you can leverage in your business. Everything we’ll share is based on our extensive experience & recent successes we’ve had.

Exclusive Facebook Ads Insights

Gain access to the most exclusive Facebook ads insights from our team of experts for free. Delivered every month, straight to your inbox.