Facebook Ads:  7 Factors That Effect The Cost In 2022

I would have $332 right now if I had a penny for each time someone searched “How much do Facebook advertisements cost?” on Google this year. How much Facebook ads can you buy? It depends on a lot of factors. That’s a loaded question and in truth, it can’t be answered without knowing more about […]

6 Useful Tips To Advertise Your Business

How would you advertise your business today? You can blog, be active on social media or even tackle some TV advertising & billboards. In our experience, it’s more about your strategy & positioning than the channel you chose to use. For instance, billboards enhance your credibility while social media ads give you much more visibility. […]

Should You Run Facebook Ads in 2022?

Facebook is one of the most powerful advertising platform and it’s not going away soon. The popularity of the platform has been uncontested and has produced thousands of multi million dollar brands in the past few years. If you aren’t running Facebook ads, you should. Let’s explore why… Cost-effectiveness Advertising with Facebook is one of […]

Making Sense Of Facebook’s Ad Targeting Choices by Industry


With over 3 billion users worldwide, Facebook has become a dominant player in the realm of social networking, attracting everyone from business executives to college students.  It’s because of this commanding power and influence that advertisers have been flocking to the platform with enthusiasm, spending millions on Facebook’s advertising system. But while your target market […]

How Much Does Facebook Advertising Cost?

How Much Does Facebook Advertising Cost

The Facebook advertising cost has always been one of the lowest of all advertising channels. It allowed for a lot of unknown entrepreneurs to be able to scale their businesses without having to sacrifice all their savings. Here’s a little exercise I crafted using the Business Manager for the Montreal region: If you put 600$ […]

Facebook Ad Types: Pros and Cons in 2021

Facebook Ad Types: Pros and Cons in 2021

You might already know that running Facebook Ads is one of the most effective ways to advertise online. But did you know there are 11 different Facebook objectives that dictate which ad types work best… and almost endless opportunities to customize your ads? And, do you know how to use them? If not, you’re missing […]

How To Find Your Perfect Target Audience On Facebook

How To Find Your Perfect Target Audience On Facebook

Finding your target audience on Facebook can seem daunting, but it doesn’t have to be. The goal is to know your audience, and Facebook makes it easier than ever for you to specifically target them. Surely, you know how huge Facebook is. With just about 2.8 billion active users per month, the multitude of potential […]

Ultimate Guide To Facebook Ads for Mortgage Brokers (2021)

Ultimate Guide To Facebook Ads for Mortgage Brokers (2021)

As you’re probably aware by now, Facebook is an extremely effective tool for advertising and reaching new customers. Mortgage brokers can use this to their advantage by targeting homeowners, buyers, and renters. When looking into investing your money into online marketing channels, don’t sleep on Facebook. As a mortgage broker, you should be devoting a […]