K6 Case Study

Star Laser

Star Laser is a highly rated aesthetic clinic in Montreal

When the pandemic hit, they needed to rework their strategy in order to keep sales up.

 

Their previous experience with Facebook Ads was pretty inconsistent – some sales here and there, but they mostly relied on word of mouth to get new clients.

Enter K6: We stepped up their Facebook ads game and took their social media management and design to the next level.

How did we do it?

We started with some amazing copywriting and insanely good looking ads. 

Social media results improved when we began to post high quality posts on a consistent schedule for Instagram and Facebook.

We also improved Google Ads results and built a brand new Shopify website, optimized for conversions. We saw a huge increase in conversions by adding elements such as Shop Now and Contact buttons. 

The result?

In our first month, we had an ad spend of $1,467.08. With $13,484.00 generated, we were able to improve their Facebook and Instagram ads results to generate 9.2x ROI.”

The Takeaway?

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Good design and amazing copyright matter - a lot

Being consistent in your design is a huge help with brand recognition. Combine great design with smart copywriting that is clear, reflects the personality of the brand, and commands attention… now that’s a match made in heaven.

Retargeting is critical when selling high priced products

When you have a high priced product or service (in this case, $1,000+), it’s absolutely essential to retarget. We targeted customers with some amazing offers to pull them in. Online sales increased and calls inquiring about Star Laser’s services started to come in more often. 

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Looking for consistency? CBO & DCO campaigns are where it's at

CBO campaign will allow Facebook to optimize your budget in the best way possible. And, if you have the budget, DCO campaigns are a great way to let Facebook test out what works best creative and copy-wise for your brand. 

The Takeaway?

Good design and amazing copyright matter - a lot

Being consistent in your design is a huge help with brand recognition. Combine great design with smart copywriting that is clear, reflects the personality of the brand, and commands attention… now that’s a match made in heaven.

Retargeting is critical when selling high priced products

When you have a high priced product or service (in this case, $1,000+), it’s absolutely essential to retarget. We targeted customers with some amazing offers to pull them in. Online sales increased and calls inquiring about Star Laser’s services started to come in more often. 

Looking for consistency? CBO & DCO campaigns are where it's at

CBO campaign will allow Facebook to optimize your budget in the best way possible. And, if you have the budget, DCO campaigns are a great way to let Facebook test out what works best creative and copy-wise for your brand. 

Are you ready to grow your revenue?

Are you ready to grow your revenue?

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