K6 Case Study
During the pandemic, most retail stores had to temporarily close down. As a result, Aritmetik was looking to generate more sales from their online store.
With our experience in paid media and fashion eCommerce, it seemed like a perfect fit for us to help them reach their goal.
We implemented conversion tracking on Google and Facebook with the Google Tag Manager, Facebook pixel tracking and google Analytics. This is often an overlooked step but it’s very crucial. How can you optimize if your data is inaccurate? Bad information leads to bad decisions.
We researched the audiences of every brand they were selling to understand what made them tick. It was interesting because we were almost advertising for every brand that Aritmetik was reselling.
We launched a Facebook Ads campaign on cold and retargeting audiences. They didn’t have a lot of traffic. We really launched everything from A to Z. We did individual product campaigns on the items that were on sale but it was important to track inventory as well.
After just two months of working with them, we were able to generate a 5.26X ROI.