K6 Case Study
Halo is a sports eCommerce brand selling headbands that block the sweat from your eyes. Their product is light, comfortable and fashionable. They came to us looking to increase their online sales since they were mostly in retail.
We chose to advertise mostly in Canada by starting to post organically on their social media and see what their audience would react the most to. We started by posting about sports fans, debates & questions on Facebook.
This allowed us to find which angle made their audience react the most in terms of engagement. We added a call to action on every post linking back to their stores which allowed us to capture some sales.
From there, we launched ads on Facebook to generate more reach of the top posts that were getting thousands of likes (more than the brand had ever seen).