Webinars are an effective tool for marketing products and services to people. From lead generation to taking care of loyal customers, a well-executed webinar strategy gets you conversions and improves engagement with your audience. However, hosting live webinars again and again can be time-consuming and vulnerable to technical difficulties.
Now, here comes automated webinars, where businesses can deliver content and value 24/7 without going live every single time. When creating automated webinars, use the best automated webinar software to scale your efforts, reach a bigger target audience, and keep your message high-quality.
Learn the webinar strategies that may work for your business in this guide.
Why Create and Use Automated Webinars
Automated webinars, also known as pre-recorded or evergreen webinars, let you host the same webinar many times without repeating the whole process. Modern automated webinar software replicates a live event’s experience with interactive features like simulated chat and polls, making your webinar a sales-driving machine.
Webinar Strategies That Can Work
1. Create High-Value Webinar Content That Solves Problems
Think of a topic that would be good webinar content if you want to create an automated webinar that the audience can relate to. Here’s how:
- Identify Pain Points: Know the challenges your audience is facing and suggest your product or service as the solution.
- Craft a Story: Real-world examples can strike a chord with the attendees and will keep them invested.
- Keep It Short and Punchy: Your webinar duration should only be under 45 minutes for maximum retention.
When you use the most automated webinar platforms or tools, offer actionable insights to the audience for a more engaging presentation.
2. Optimize the Webinar Registration Page
You’ll be making the first impression on your audience with a fully optimized, highly functional webinar registration page, so you’d better make every single detail count. Apply the following tips:
- Make sure your headline is short and speaks directly to your audience.
- Highlight the webinar’s benefits and why attendees should join.
- Create a clean and short registration form so attendees can fill it out without any hassle.
- Include a countdown timer or a testimonial carousel to make joining the webinar more urgent for the audience.
Let your landing page show you how cohesive your brand is and the value of your upcoming webinar. A simple registration process can help draw more audience to your online event.
3. Promote the Webinar Using Smart Email Marketing Automation
Once you’re done setting up your webinar platform, use targeted email marketing to drive traffic.
- Send Reminder Emails: Even if you’re promoting an evergreen webinar, timing your emails can feel like it’s a live experience. Remind your attendees by sharing the time, date, platform, and webinar topic in the email.
- Segment Your List: Tailor every message in your email based on the user’s behavior or the industry they belong to.
- Send Webinar Follow-Up Emails: Convert leads into buyers by including thank-you messages, special offers, and bonus content in your email. Learn what your audience thinks with a post-webinar survey and use this data to improve your next webinar.
4. Incorporate Interactive Elements to Enhance Engagement
Using interactive elements in your automated webinars can keep the audience engaged and help you gather valuable insights into what they like through polls and quizzes. You should also use automated live chat to answer questions and pre-load your Q&A segments so the audience feels less alone.
Some automated webinar platforms these days have these interactive features to make your pre-recorded webinar feel like a live broadcast.
5. Deliver a Powerful Call to Action (CTA)
Your CTA generates leads and turns your viewers into customers. This is how to write and deliver a CTA in a few words:
- Make it specific and tell the audience what you really want them to do. Instead of a generic “Click Here,” you can say “Get the Free Guide Today.”
- Use limited-time offers that expire after 24 to 48 hours to create a sense of urgency.
- Use bold buttons to make your CTA clickable and convert leads.
6. Build a Completely Automated Webinar Funnel
Your automated webinar structure should be clear. When creating an automated webinar, follow these tips to get consistent results:
- Provide a lead magnet, like a checklist or an eBook, to boost your number of webinar attendees.
- Guide attendees to your next step in the funnel in your follow-up emails to nurture your leads.
- Introduce other products or services of your company as a way to cross-sell to your customers.
Using the right automated webinar tools in your funnel can turn your marketing efforts into a revenue machine.
7. Analyze Results and Optimize for Success
Go over your analytics to consistently improve your automated webinar system. Measure audience participation, registration, attendance, and conversions for one webinar. Do A/B testing with various headlines, CTAs, or webinar topics to see which works best.
The data you get will help you improve your future webinars and deliver the best automated webinars in your niche.
Parting Words
Simply recording a video may not be enough when you host automated webinars. You need a system that includes compelling content, powerful marketing automation tools, and highly functional software.
When you do it right, live and automated webinars can build trust and deliver consistent results. Your brand will be remembered for hosting a successful webinar, as seen by your conversions.