There are a lot of nuances when it comes to developing a successful paid marketing strategy. One of the things that many marketers need to think about is the visuals in their ads.One of the biggest ways that companies are considering improving their paid marketing strategies is by using AI headshots. Portrait Pal is one of the newest AI headshot brands on the market and can do a lot for people that want to improve their PPC campaigns. This can do wonders for their conversion rates, CPC costs and scalability.
What Are AI Headshots?
Before you can understand the potential benefits of using AI headshots in your paid marketing strategies, you first need to understand what they are in the first place. An AI headshot, as its name suggests, is a headshot photo that was made with AI technology.
They are usually made with specialized AI headshot services that are trained on 10-20 photos of a user’s face. They can create a new image with the person’s face with the perfect lighting and a relevant background.
These services have become very popular in recent years. One survey found that 44% of people are open to using them for their professional branding and some AI headshot services have generated over 20 million headshots for their users.
How Can AI Headshots Help with Paid Marketing Campaigns?
There are a number of ways that AI headshots can help companies develop better PPC marketing campaigns. Some of these benefits are listed below.
Driving More Conversions and Clicks
The most obvious possible benefit of using AI headshots as part of a PPC marketing strategy is that they can help drive more clicks. One analysis found that landing pages with images showing people’s faces have 45% higher conversion rates. Other studies have shown that they seem increase click-through-rates by a similar amount.
Lowering CPC Costs by Improving Quality Scores
Google Ads and many other advertising platforms have quality scores, which are measures of the quality of the ads on their service. These metrics incorporate a number of different factors, which includes the click-through-rates of the ads.
A higher quality score usually means that you will have a lower cost-per-click. Therefore, improving your click-through-rate by using a good AI headshot will improve your quality score, which should mean that you pay less per click.
How much of a difference can this make? It can be huge. One analysis showed that ads with the best quality scores have 80% lower CPCs than those with the worst. This is something that you can’t possible ignore when considering using AI headshots, which can have a huge impact on them.
AI Headshots Make it Easier to Conduct Split Tests
Split testing is one of the most important things that any marketer needs to do. This involves testing different variables, such as the image, landing page and copy while keeping everything else the same. A single change can make a massive difference.
It is a lot easier to create a bunch of AI headshots than it is to write lots of variations of advertising copy. Therefore, it is easy to boost conversion rates by split testing a lot of different AI headshots.
Headshots Are Vital in Some Industries
Some industries depend on quality photos of human subjects. The online dating industry is among them.
In 2015, a new affiliate marketer tried promoting a series of dating offers through a major online dating website that offered ads. They spoke with a number of mentors that explained that testing good photos was the absolute most important part of the process. Their mentors explained that they needed to test at least 20 photos before testing anything else, such as ad copy. This advice turned out to be right on the money.
Unfortunately, it can be difficult to come up with lots of good photos to test. You might otherwise need to purchase the rights to lots of stock photos, which are expensive and often don’t convert very well. Fortunately, AI headshots are a lot easier to generate and seem to convert better in these industries.
AI Headshots Are Becoming the Future of PPC Marketing
There are a lot of things that you need to do if you want to be a successful PPC marketer. You are going to need to invest in quality visuals, since they can play a huge role in driving higher CTRs and quality scores.
Sadly, it can be difficult to come up with good visuals these days, especially if you don’t have a lot of money to spend on stock photos. This is where AI headshots can come in handy. They are a lot cheaper and tend to have better engagement than stock photos anyways. They can do wonders for marketers that are trying to set themselves apart in a world where AI is becoming more vital to marketing with each passing day.