Many people try to grow their business with organic Internet traffic. However, this can be very difficult to do these days, especially with all of the changes to SEO and social media algorithms. This is why a growing number of companies are using PPC and other paid ads. One survey found that 65% of small and medium sized businesses use PPC in some capacity.
Unfortunately, there are a lot of challenges with using paid ads these days. One issue is that a lot of businesses use ads that are written with AI. AI generated ads don’t necessarily violate the terms of service for most PPC platforms, but they can still create a lot of complications.
Therefore, companies need to do everything possible to know whether their ads were written with AI or not. This is going to involve using new AI detection software, which can usually tell them whether the ads were AI-generated or not. AI Detector is a new AI detection platform that has proven to do an incredible job at identifying AI content.
Here are some of the possible benefits of using AI detection software to help protect your paid ads strategy.
Avoiding Getting Flagged for Violating the Terms of Service
Every online advertising platform has terms of service that all of their users must follow. This includes making sure that your landing pages and ads don’t make misleading claims, engage in unlawful marketing practices or promote prohibited products or services.
Sadly, a lot of marketers get into trouble by using AI to generate their ads and write landing page text. They may not realize that the generative AI tool is creating content that is going to violate the platform’s terms of service. This can lead to their accounts getting banned.
Not Getting Reported by Customers that Simply Don’t Like AI
While AI doesn’t violate the terms of most advertising platforms, that doesn’t mean it won’t get you in trouble indirectly. One issue is that customers may report your ads if they simply don’t like them. Advertising platforms may be a lot more likely to scrutinize your account and penalize you if they see issues with your content. They may also remove your ads simply because they are tired of getting reports.
This is going to be more of an issue with some industries than others. Some demographics of customers are far more opposed to AI, especially those that feel their own carers or families careers may be at risk with AI. They may report ads purely on a matter of principle.
Some of these customers may have a lot of time on their hands and spend time running ads through AI detectors themselves. You may want to be proactive about seeing if ads pass AI detection tests to avoid this problem yourself.
Improving Your Quality Score (Which Can Lower CPC)
One of the biggest ways that companies may want to consider using AI detection software is to protect their quality score. As its name implies, quality score is the ranking of the quality of an ad. It is most common on major search engine CPC platforms like Google Ads and Microsoft Ads.
Ads will have a higher quality score when they are well written, relevant to the user and properly incorporate target keywords. A higher quality score means that your ad can rank higher with a lower bid. One survey found that marketers that have ads with quality scores of 1 will have to pay up to 400% more per click than those with a quality score of 5.
Unfortunately, a lot of ads that are made with AI tend to have lower quality scores. This is often because AI doesn’t write very well for humans and it may get certain things messed up (such as putting the keywords in the wrong place or not understanding how to write a good call-to-action to get more clicks).
This is where AI detection can help companies get more visibility and pay less for it. They can scan their online ads with AI detection tools, which will let them know if it was made with AI or not. They can make sure all ads are written by humans to get a higher quality score.
AI Detection Software Can Do Wonders to Protect Brands that Rely on Google Ads and Other PPC Platforms
A growing number of businesses need to use PPC marketing strategies to stand out these days. Unfortunately, they are starting to realize that there are a lot of potential pitfalls of doing so. They need to make sure that they don’t get flagged for using AI ads, which may violate the terms of service.
This is one of the many reasons companies need to invest in quality AI detection software. It can help them avoid getting into trouble and having their accounts banned. Of course, there are other reasons AI detectors are important as well, but this is just one more reason to consider investing in them.